Posts Tagged ‘ branding ’
From ideas on ideas: On the lowest level, branding is confused with the creation of a logo. This is a perverse – yet surprisingly resilient – falsehood. An icon, monogram, or wordmark is in no way a brand—thinking so is akin to believing that a hood-ornament is a car. Yet, this is where a great [ READ MORE ]
An interesting article from allaboutbranding.com that talks about a solid and modular model for building your company’s brand. From the article: Our conviction is that branding, at its best, is more than a marketing responsibility – it is an integrating business practice. We believe branding should span your organization, weaving across and through personal interactions, [ READ MORE ]