Communicable Imagery.

From ideasonideas:

The traditional advertising model is one of interrupting things: The General Lee is mid air, Bo and Luke Duke might not make it… CUT! Your viewing is stopped for a Parkay commercial. Most of us didn’t really like being interrupted like that, and with a lot of the new tools out there (Media Center, Tivo, Front Row), we just don’t have to accept that sort of thing any longer.

I suggest you try to think about social media from a less ad-centric perspective. First of all, try to pull people into what you’re saying instead of pushing your message out to everyone. You might also find this easier if you think “narrowcasting” instead of broadcasting. For example, a company like Parkay might do better by creating a great resource for aspiring chefs rather than by blasting everyone with their message at a time of great importance.

Read the article here.