Words is Broken
An excellent post over at ideasonideas about language in marketing. From the article:
Words are powerful. The slogan, “A Diamond is Forever” establishes inordinate value for a shiny stone. Some argue that the word “change” was Obama’s secret-weapon, positioning him in way that left others scrambling. Meanwhile, if you ever want to cripple an otherwise sensible discussion with your spouse, just insert the words, “you always…”
As the people tasked with reaching customers and persuading them to believe in our companies, we should be especially keen regarding the power of words. We must also acknowledge just what disastrous results can come back upon us through their misuse. In saying this, I ask why we are so readily allowing social media to bastardize the meanings of even the most basic words.
Read the whole thing here.
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