Communicable Imagery.

An amazing new blog I have found thanks to ISO50. Check out Book Worship:

I am going to have to bite this post from ISO50. Warning: day wrecker ahead.

See the full set here.

An excellent post over at ideasonideas about language in marketing. From the article:

Words are powerful. The slogan, “A Diamond is Forever” establishes inordinate value for a shiny stone. Some argue that the word “change” was Obama’s secret-weapon, positioning him in way that left others scrambling. Meanwhile, if you ever want to cripple an otherwise sensible discussion with your spouse, just insert the words, “you always…”

As the people tasked with reaching customers and persuading them to believe in our companies, we should be especially keen regarding the power of words. We must also acknowledge just what disastrous results can come back upon us through their misuse. In saying this, I ask why we are so readily allowing social media to bastardize the meanings of even the most basic words.

Read the whole thing here.

Haunting images from collected photos documenting the atomic bomb testing process in the US during the 20th century.

View background and more photos here.

Cool looking colors on these maps from Africa. From the article:

GlobalSoilMap.net is a project started by a consortium of soil scientists to create a digital soil survey map of the entire world. It’s a wildly fantastic undertaking, one which aims to provide an easily accessible tool to address nothing less than the most challenging global issues of our time: food security, climate change, environmental degradation, water scarcity and threatened biodiversity.

Read the full article here.